The BRIEF
(My Approach to Strategy)
Guess what! It started with a problem.
The problem
How can the Strategist find a work purpose that allows her to be truly happy?
SITUATION ANALYSIS
KEY INSIGHT
True happiness emanates from comprehensive, constructive solutions where everyone wins.
Happiness is…
Understanding culture and consumers through their relationship with the brand category.
Recognizing the client’s challenge(s).
Discovering the client’s strength(s) or opportunities that are going to help solve their challenge(s).
Connecting the dots to build an actionable strategy.
See how I use this approach for my projects, which I like to call
happy moments
(My Strategic Work)